When you intend to use an unedited video, you will want to do some advance planning. In this case, it’s best to use a complete, uncut video. For example, if you are filming your office holiday party, you want it to appear authentic, personal, and spontaneous.
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If not, adjust lighting as needed before shooting your full video.įirst, you need to decide if your video should be edited. Take a few seconds of video and replay them to see if everything is clear. Nothing can ruin a great smartphone video as easily as a dark room or glaring light that obscures the scene. It also displays better in full screen mode on a computer, and it is ideal for video headers and other common website elements. Therefore, landscape generally looks more professional.
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The standard HD TV resolution is 16:9, and the pros create videos to accommodate. Choose landscape mode.Your mobile device probably has the option of filming in landscape or portrait mode.You can probably even find something in your office to prop it on. An inexpensive tripod or a phone case that converts to a stand will do the trick. If the camera shouldn’t move (such as in the example above), try to find a stable place to locate it. Use a tripod or stand when appropriate.As a dentist, you know very well how much people move when they are trying to hold still.The front-facing (selfie) camera is convenient in these situations, but it nearly always has a lower resolution. If you are making an explainer video or something similar, you might just be sitting at your desk talking. It shouldn’t be difficult to find someone in your office who has a good quality camera. If you aren’t happy with the result, talk to your staff. Don’t forget to test audio quality as well as image resolution. Although most phones take great videos, there are a few exceptions, especially for old devices.
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Here are a few tips for producing professional quality videos: Today, most smartphones and tablets can take excellent quality videos. You don’t have to invest in an expensive high-end camera or any camera at all.
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The plan outlines marketing activities on a monthly, quarterly, or annual basis while the marketing strategy outlines the overall value proposition.You can take pro quality videos with your smartphone. In some cases, the strategy and the plan may be incorporated into one document, particularly for smaller companies that may only run one or two major campaigns in a year. The terms marketing plan and marketing strategy are often used interchangeably because a marketing plan is developed based on an overarching strategic framework. A marketing plan is part of a business plan, which describes all of the important aspects of a business, such as its goals, values, mission statement, budget, and strategies.Digital marketing shows results in near real-time, whereas TV ads require rotation to realize any level of market penetration.The marketing plan should be adjusted on an ongoing basis based on the findings from the metrics that show which efforts are having an impact and which are not.The plan identifies the target market, the value proposition of the brand or the product, the campaigns to be initiated, and the metrics to be used to assess the effectiveness of marketing initiatives.The marketing plan details the strategy that a company will use to market its products to customers.